Ingredients Glossary

--------------- THICKENING SHAMPOO ---------------

Deionized Water: Water that has had the minerals and impurities removed. Used to dilute and disperse mixtures.

Sodium Laureth Sulfate: A mild cleansing agent. Produces a rich lather that easily rinses from hair.

Cocamidopropyl Betaine (Coconut Based): A mild cleanser that produces a rich creamy lather. Controls product thickness and acts as a foam booster, stabilizer and anti-irritant.

Sodium C14-16 Olefin Sulfonate: A cleansing agent with good sudsing properties.

Cocamide DEA (Coconut based): A thickener, foam enhancer and stabilizer. Aids in the removal of oil form the hair and scalp.

Hair Keratin Amino Acids: Increases hair's flexibility and elasticity. Builds body while it moisturizes and conditions.

Panthenol (Pro-Vitamin B5): Penetrates the hair shaft to moisturize dry, damaged hair. Helps prevent split ends and smoothes the cuticle. Actually increased the hair diameter for fuller, thicker hair.

Polyquarternium-7: Aids in the dry and wet combing while it promotes luster, smoothness and body to hair.

Hydrolyzed Wheat Protein: Increases hair's flexibility and elasticity. Holds water in the hair shaft at increased levels. Builds body while it moisturizes and conditions dry hair and brittle hair.

Hydroxypropyl Polysiloxane: A conditioning agent that improves the feel, appearance and combing of the hair both when wet or dry. Promotes glossy, smooth hair with less fly away.

VOLUPLEX”: A botanical blend of natural ingredients designed to exfoliate the scalp to remove sebum buildup, to stimulate and increase the circulation of nutrient rich blood to the scalp, to protect the scalp by regulating oil production and provide a “volumizing” shield for each hair shaft.

Pelvetia Canaliculata Extract: Improves hair thickness and helps to speed growth.

Laminarta Digitata Extract: Helps increase thickness and volume.

Swertia Chirata Extract: Believed to stimulate hair root to hasten growth by accelerating blood flow.

Algae Extract (Seaweed Extract): High in vitamin and mineral content, it is stimulating, revitalizing and nourishing to both hair and scalp.

Ginkgo Biloba Extract: Used to increase circulation to the scalp for healthier hair.

Niacin: Supports healthy hair by improving scalp circulation.

Biotin: Helps improve the quality of the hair. May aid in preventing hair loss and graying of hair.

Ethyl Nicotinate: Enhances microcirculation thus increasing the transport of nutrients essential for healthy scalp and hair.

Tocopheryl Nicotinate (Vitamin E): Used for its healing and antioxidant properties. Conditions, moisturizes and protects. Also increase microcirculation.

Retinyl Palmitate (Vitamin A): Used for its moisturizing and conditioning properties. Soothes dry hair and scalp.

Cholecalciferol: Known for its conditioning properties and I essential for the protective, corrective and renewal processes of hair and scalp.

Hydrolyzed Soy Protein: An oil regulator. Reduces excessive hair loss while increasing hair's strength and volume.

3-Aminopropane Sulfonic Acid: An astringent. Works to increase hair strength and volume. Helps reduce excessive hair loss.

Phytantriol: Works synergistically with panthenol for superior moisturizing and volumizing effects.

Cetyl Triethylmonium Dimethicone Copolyol Phthalate: Antistatic conditioning agent that aids in wet and dry combing.

Sodium PCA: Moisturizes and helps repair hair without coating the hair shaft.

Methyl Gluteth-10: A moisturizing and conditioning agent.

Disodium EDTA: Used as a preservative. Improves product performance in hard water.

Propylene Glycol: A common moisture carrying ingredient that is easily absorbed into the hair without coating the shaft.

Alcohol: Used as an antiseptic and solvent to dissolve oils.

Sodium Chloride: Used as a viscosity adjuster.

Citric Acid: Used as a pH adjuster.

Benzophenone-4 (UVA & UVB Sunscreen): Helps protect the delicate keratin protein from sunlight damage.

Diazolidyl Urea: A preservative with antiseptic properties.

Methylparaben: A preservative with antiseptic properties.

Propylparaben: A preservative that is non-irritating and non-sensitizing to the skin. Colorless and odorless.

Fragrance: Describes blends of materials used to change the odor of a product.

--------------- VOLUPLEX ---------------

Soap Bark: When mixed with water it forms a cleansing lather which relieves itchy scalp and sebum buildup. Sebum buildup can strangle the hair shaft causing hair loss.

Witch Hazel: Used as a vasoconstrictor for improved circulation.

Sage: When massaged into the scalp, will control dandruff, falling hair or loss of hair. Possesses astringent, antibacterial, antiseptic, anti-inflammatory, stimulating, softening, invigorating and healing properties.

Black Walnut: A restorative tonic and astringent.

Rosemary: An antiseptic and stimulating agent. Also possesses toning, reactivating, antibacterial and invigorating properties. Helps improve blood circulation.

Nettle: Acts as an astringent. Used in conjunction with Rosemary, it creates shiny glossy hair. Also acts as a toner with stimulating properties.

Arnica: Has been known to stimulate circulation. Used in the development for scalp products for the stimulation of hair growth.

Hawaiian White Ginger: Used as a cleansing agent and has been considered useful in stimulating circulation.

Clove: An antiseptic with a strong germicidal effect.

Maldenhair: Used as and ingredient in hair tonics. Has the reputation as an excellent hair wash to stimulate growth ad prevent the hair from falling out.

Beet: Cleanses the head. Is recommended for baldness an shedding of the hair.

Pellitory: Used as an emollient. Combined with Rosemary and massaged into the scalp it is said to promote the growth of hair and relieve inflammation.

--------------- VOLUME INFUSING MIST --------------

Deionized Water: Water that has had the minerals and impurities removed. Used to dilute and disperse mixtures.

PVP/VA: Forms a glossy film that adds body while it conditions. Washes away easily with water.

Panthenol (Pro-Vitamin B5): Penetrates the hair shaft to moisturize dry, damaged hair. Helps prevent split ends and smoothes the cuticle. Actually increases the hair's diameter for fuller, thicker hair.

Hydrolyzed Soy Protein: Gives hair the ability to hold moisture. An oil regulator. Reduces excessive hair loss while increasing hair's strength and volume.

Hydrolyzed Wheat Protein: Increases hair's flexibility and elasticity. Holds water in the hair shaft at increased levels. Builds body while it moisturizes and conditions dry and brittle hair.

VOLUPLEX”: A botanical blend of natural ingredients designed to exfoliate the scalp to remove sebum buildup, to stimulate and increase the circulation of nutrient rich blood to the scalp, to protect the scalp by regulating oil production and provide a “volumizing” shield for each hair shaft.

Pelvetia Canaliculata Extract: Improves hair thickness and helps to speed growth.

Laminarta Digitata Extract: Helps increase thickness and volume.

Swertia Chirata Extract: Believed to stimulate hair root to hasten growth by accelerating blood flow.

Algae Extract (Seaweed Extract): High in vitamin and mineral content, it is stimulating, revitalizing and nourishing to both hair and scalp.

Ginkgo Biloba Extract: Used to increase circulation to the scalp for healthier hair.

Hops Extract: Used for body building and purifying properties.

Tocopheryl Acetate (Vitamin E): Used for its healing and antioxidant properties. Conditions, moisturizes and protects. Also increase microcirculation.

Ethyl Nicotinate: Enhances microcirculation thus increasing the transport of nutrients essential for healthy scalp and hair.

Retinyl Palmitate (Vitamin A): Used for its moisturizing and conditioning properties. Soothes dry hair and scalp.

Cholecalciferol: Known for its conditioning properties and I essential for the protective, corrective and renewal processes of hair and scalp.

Propylene Glycol: A common moisture carrying ingredient that is easily absorbed into the hair without coating the shaft.

3-Aminopropane Sulfonic Acid: An astringent. Works to increase strength and volume. Helps reduce excessive hair loss.

Cetyl Triethylmonium Dimethicone Copolyol Phthalate: Antistatic conditioning agent that aids in wet and dry combing.

Alcohol: Used as an antiseptic and solvent to dissolve oils.

Polysorbate 20: Used to allow essential oils to become soluble in water.

Cetrimonium Chloride: Is a super conditioning detangler that also softens and eliminates static.

Polyquaternium-10: Used as a conditioning agent.

Disodium EDTA: Used as a preservative. Improves product performance in hard water.

Citric Acid: Used as a pH adjuster. Improves performance in hard water.

Sodium Chloride: Used as a viscosity adjuster.

Benzophene-4 (UVA and UVB Sunscreen): Helps protect the delicate keratin protein from sunlight damage.

DMDM Hydantoin: Used as a preservative

FD&C Blue #1: Colorant

D&C Red #33: Colorant

Fragrance: Describes blends of materials used to change the odor of a product.